Essential Business: Making a Case for the Fitness Industry
The term "essential business" has been a hot topic this year. For the last six months the fitness industry has...
Read moreBrad Wilkins is president of Cooper Health and Fitness, overseeing Cooper Fitness Center, Cooper Spa, Cedars Woodfire Grill, Cooper Hotel, Cooper Wellness Strategies and Cooper Complete® nutritional supplements. In 2015, he was named senior vice president of Cooper Aerobics Enterprises and chief operating officer of Cooper Wellness Strategies. Wilkins joined Cooper Fitness Center in 1996—beginning as an intern and then working his way from professional fitness trainer to fitness director to general manager in 2010 to his current roles. Wilkins received his Bachelor of Science in Exercise Science from Hardin-Simmons University and his Master of Business Administration specializing in Business Management and Entrepreneurship from Southern Methodist University.
The term "essential business" has been a hot topic this year. For the last six months the fitness industry has...
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