Utilizing AI to Drive Member Conversion
May 7, 2021
David Steel, the chief viral officer at Sneeze It, shares how to utilize artificial intelligence (AI) to drive member conversion. Every gym owner wants to convert more prospects into members, but what do consumers want? ...
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Optimism Index: The Future is Looking Bright
February 9, 2021
How a correlation between the optimism index and membership conversion rates can change your health club’s marketing strategy. What is that one thing that could change your marketing strategy? For that answer, I turn to ...
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