Families are the hardest audience to attract. You are not really competing with other health clubs, you are competing with...

Is traffic at your club down, sales not what they should be? Many clubs dig into their bag of promotions...

The New Year is here, but is your club ready? Will you do the same old marketing and get the...

Donyel Cerceo. It’s a question many clubs owners have asked themselves. Do you spend money on a gift to giveaway...

August is here and that means fall is right around the corner. As a result, you must decide: will you...

Okay, you’ve done all the demographic studies, traffic counts and competition analysis and you know the exact location to open...

There seems to be a personal training studio, cycling studio, CrossFit or other specialty micro-gym popping up on every corner....

Marketing has changed tremendously over the last five years. Facebook, which originally started out as a way for college students...