In the past, new member sales were the driving force behind marketing strategies for the health club industry. Owners/Operators focused...

How many hours a day do you spend behind your desk; answering emails, returning phone calls, reaching out to new...

Six months: This is the average lifespan of a “new membership” at most facilities nationwide. Surprisingly enough, the majority of...

Programming can make or break a fitness facility. The challenge is to evaluate the membership base and implement programming for...

The New Year is upon us and it’s time to take a hard look at the culture that has been...