News
The HFA Show 2025 Draws Nearly 10,000 Attendees
The Health & Fitness Association (HFA) last week closed out The HFA Show 2025, its renamed and reimagined global conference and trade show, welcoming nearly 10,000...
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Gold’s Gym SoCal Appoints Tiffany Hamlin as Vice President of Fitness
Gold’s Gym SoCal announced the appointment of Tiffany Hamlin as VP of fitness. A seasoned fitness executive with two decades of industry experience, Hamlin brings...
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Testing the Waters: Why EōS Fitness is Piloting Cold Plunges
As recovery and wellness continue to gain traction in the fitness industry, cold plunges have emerged as a sought-after amenity in gyms nationwide. At EōS...
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STRONG Pilates Expands U.S. Growth Plan to over 155 Locations
STRONG Pilates, a world-first pilates and cardio-infused global fitness franchise, announced a significant expansion to its growth strategy in the U.S., increasing its confirmed locations...
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Life Time Expands with 14th Club and Second MIORA Performance and Longevity Clinic in Illinois
Life Time announced the opening of Life Time Evanston, the 14th Life Time in Illinois, and the company's second athletic country club in the country to feature its exclusive MIORA...
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Lift Brands Reacquires Snap Fitness Master Franchise for UAE
Lift Brands has reacquired the Snap Fitness master franchise for the United Arab Emirates as it looks to accelerate its growth in the region. The...
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Ryan Hawk Joins VASA Fitness as CTIO to Drive Data-Powered Innovation
VASA Fitness announced Ryan Hawk has joined as its first chief technology and information officer (CTIO). Hawk is an energetic leader dedicated to leveraging modern...
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The Must-See Companies of The HFA Show 2025
From March 12-14 fitness professionals will gather in Las Vegas, Nevada, for The HFA Show 2025. With hundreds of exhibitors under one roof, the trade...
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