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Until the last few years, retention was a concept that received only lip service by most club owners. Demand for club memberships exceeded the supply...

For decades free weights have been the quintessential standard of strength training. However while technology has enhanced our lives in virtually every other way, freeweight...

There are few things that are as important as optimizing your membership sales in the first quarter, regardless of your business model. The first quarter...

New Line of Cardio Products Delivers Sophisticated Design and Entertainment Features Schiller Park, IL - At Club Industry 2007, Life Fitness introduced its most sophisticated...

For its ambiance, revitalizing warmth and blanketing mist, steam bathing remains the most sought-after club bathing experience available. Capitalizing on the wellness bathing trend, health...

"Seventy Percent," my trainer, Paul, said. I was on my first personal training session of a three-month package, and he told me that about 70%...

"Seventy Percent," my trainer, Paul, said. I was on my first personal training session of a three-month package, and he told me that about 70%...

Member Retention! Member retention is an important goal for clubs of all types. We all know that the secret to success in this business is...