Sure, you provide great member services. However, to make these services really “pull their weight” for your business, you need to learn how to use them to create powerful and effective promotions.
One of the hot-button topics this year is online member nutrition journaling and planning. While online nutrition does help your members and trainers create better results, the real power comes from using these services as a part of promotional campaigns to help drive sales of your club’s existing programs. Let’s examine several of the most successful promotions currently installed in health clubs across the country:
“Guaranteed Results”
Up-sell personal training with “COACH ASSISTED NUTRITION”. Your trainer upgrades his or her services using your club’s private labeled nutrition technology, reaching a new potential client base, and completing personal training by adding a nutritional component. Your trainers can go online and monitor their clients’ nutritional performance, holding them accountable and assisting when necessary.
“Resolutions NOW”
Did you know that the average American gains 7-10 pounds during November and December? Why wait until January 1st to start your resolutions when you can have free nutrition built into the first 90 days of your membership? Promote fourth quarter sales with this fun, effective closing tool.
“Commit to Fit”
1. Offer free nutrition as part of your one year agreements.This gives your sales team an effective tool for enticing potential members towards one year contracts, versus month-to-month.
2. Studies show that people who commit to a “buddy system” are actually committing to their own fitness goals. Therefore, members who bring their friends and/or family into your club using guest passes will receive one year of free nutrition if that guest signs up. Boost your current referral program with this promotion.
“Recession-Proof Your Body”
1. Economic hardship can create many concerns for your members. Educate America and your members that now, more than ever, is the time to invest in their personal health and well-being. Up-sell membership as well as personal training, while creating a compelling closing strategy for your sales team.
2. All terminations should be individually addressed and every effort should be made to save that member, possibly using your paid services such as nutrition, tanning, personal training, etc… In each case, consider what you can offer to increase the value of your membership for that individual. For instance, if a member loses their job, you may consider offering one or two free months while retaining their EFT, and re-billing again on January 1st.
“I.C.E. – Infiltrate Corporate Employees”
Most health clubs are not doing enough to foster relationships with local corporates. Create a corporate wellness program, designed to infiltrate the corporate employee base. Use creative marketing graphics branded to each corporate, through the HR director, offering each employee 14 days of free nutrition and a guest pass to your club, preferably by email. This puts your health club’s message in front of every single employee.
Success comes as a result of clever use of the resources that surround you. Use your imagination and watch your business grow by leaps and bounds.
For more information call 301.864.3886, or email jab@vitabot.com , or visit www.vitabot.com
