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I like to think I'm doing something right. One of my club members, Susan Stevens, recently sold her home in a nearby city in order...

As the owner or manager of a club, you are called upon to lead a team of people to a goal, or more likely a...

Have you noticed that some member demographics are harder to retain than others? The "deconditioned" male clients offer a unique challenge. Typically they already think...

America and many countries all over the world are now in desperate need of quality physical education alternatives for children. Shrinking school budgets, an overabundance...

The ancient Greeks spent a lot of time thinking and writing about the effect of one personality on another. They broke down the process of...

Yes, I do own a crystal ball. However, I did not use it while writing this article. These are not only my predictions for the...

If your club offers non-members the opportunity for a trial membership before they join, there are standards that will help ensure that you have the...

You have gone over your sales material, you've researched your prospect, and you're excited about what you are going to say. You are now ready...