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Most health club owners think of marketing as just another expense of running their business, no different than payroll, accounting or other overhead items. What...

With the nation's gyms experiencing a large influx of new members who suffer from chronic diseases including obesity, diabetes, hypertension, heart disease and musculoskeletal disorders,...

The #1 reason for a health club to have a website is to bring in new business. Online recruiting is quickly becoming the most cost-effective...

America seems to have given up on its fight against obesity. Airline's pilot's seats are being made wider. Automobile cup holders are being made to...

America seems to have given up on its fight against obesity. Airline's pilot's seats are being made wider. Automobile cup holders are being made to...

Group exercise and small group training: two ways that members achieve their personal fitness goals and facilities can increase personal training revenue and member retention....

It was 1978 in Southern California, and I was going into the gym business for the first time. I was not really opening a new...

The need and opportunities to increase sales by non-conventional marketing has never been greater. After you read this article, you will have proven methods to...