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The dictionary defines an entrepreneur as someone who "organizes, operates and assumes the risk for a business venture." Presumably that person would want to create...

With as many health clubs as there are today and with health consciousness on the rise, you have to make your club unique to attract...

In today's competitive health club industry, facilities are hard-pressed to offer virtually every kind of fitness equipment to help increasingly time-crunched members meet their goals....

Webster's defines retention (ri-tent-shun) as, the act of keeping in your possession. Retention certainly receives a tremendous amount of discussion and press in our industry,...

Take the road to peak performance. The road is not easy or free. Programming over and above the "core" club offerings should be fee based....

Whether your business is in an economic slump or your sales have been skyrocketing, you know things can change in an instant. That's why you...

How great would it be to sell personal training sessions to every member of your health club? To truly maximize the number of members that...

The typical club averages 3 - 7 percent returns on their monthly EFT and credit card electronic billing transactions. This means you're really only receiving...