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For ever greater numbers of health conscious people, concerns about poisons in the environment, and in their bodies, are driving them to investigate the sauna...

Philosophy, in its simplest terms, means "the love of wisdom." Peter Vidmar is a lover of wisdom. His philosophy is "There is always fear. The...

Do you know where your members live? Then why not mail to the actual streets that have a high percentage of your members living there?...

Proper phone etiquette is essential in order for a health club to convert potentially interested callers into new members. Do you have the proper training...

In the increasingly competitive environment that is the health and fitness industry, successful health clubs need an edge. In many cases, the edge comes in...

You've heard it all-get an online ecommerce store, sell personal training online, try viral marketing, and more! But what really works when it comes to...

Anyone who's ever tried to get a young child dressed, packed, and in the car knows how difficult it can be when the child doesn't...

n last month's column, I presented the first rule for evaluating your technology strategy: "Computing is Free; Usability is Key". Of course, computing is not...