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Proper phone etiquette is essential in order for a health club to convert potentially interested callers into new members. Do you have the proper training...

In the increasingly competitive environment that is the health and fitness industry, successful health clubs need an edge. In many cases, the edge comes in...

You've heard it all-get an online ecommerce store, sell personal training online, try viral marketing, and more! But what really works when it comes to...

Anyone who's ever tried to get a young child dressed, packed, and in the car knows how difficult it can be when the child doesn't...

n last month's column, I presented the first rule for evaluating your technology strategy: "Computing is Free; Usability is Key". Of course, computing is not...

I don't know if there has ever been a study done to determine what the average rate of turnover is in sales in our industry....

Sweating for health is an ancient tradition going back millennia. Today, for typical health and fitness clubs, sauna is a great membership selling point. This...

I can't believe the end of the year is upon us. Although most of us are planning our holiday season and wrapping up 2004, this...