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At the heart of every fitness facility's success is the question, "How do I keep and attract new members?" The facilities that understand how to...

At the heart of every fitness facility's success is the question, "How do I keep and attract new members?" The facilities that understand how to...

Over the many years that I have been involved in the health promotion profession, I have had the good fortune of being in settings where...

Over the years, I've learned that 85 percent of what you accomplish in your career and in your personal life will be determined by how...

When you tour a fitness facility, there can be a variety of different things that you'll see. One thing that is consistent is your expectations...

The importance of proper air circulation within a gym, and why fans are a vital investment.  Businessman Steve Lumpre of College Station, Texas opted for...

Determining the proper amount of property insurance coverage can be tricky. Most club owners know how much they paid for their equipment when they opened...

The foundation of your Web-based marketing strategy sets your online price point, maps out your online position, and determines how you promote your club on...