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Ken Reinig weighs in on what to do about a problem member at your gym. One of the most frequently asked questions a club owner...

We all know that approximately 50 percent of our new membership sales come from existing members. If your monthly sales goal is 60, and assuming...

About five years ago, who would expected a women's only franchise, using nothing but hydraulic resistance equipment, in small strip mall locations would be successful?...

About five years ago, who would expected a women's only franchise, using nothing but hydraulic resistance equipment, in small strip mall locations would be successful?...

Differentiation, niche marketing and positioning, these and other related business buzzwords have no doubt crossed every health club owner's ears in recent years. But what...

Cash in now by using a tool that's right at your fingertips - your computer software. You have the technology, now put it to work....

So, you've got a website for your club. You've even registered a "killer" domain name. You think you're all set. Think again. Remember that your...

Successful companies are ones that understand the needs of their current and desired customers and position their products and services to respond to and fulfill...