Supplier Voice

Marketing is the very beginning of cultivating a relationship between your company and your clients. When performed effectively, marketing sparks curiosity about your gym —...

As a professional in the world of fitness, you know all about the fickle nature of trends and fads. No other industry has seen quite...

In January, many people decide to join a gym. However, research suggests that more than half of these people won’t make it to swimsuit season....

In the highly competitive health and fitness club market, retaining current members and attracting new members is as important a goal as ever. Maximizing membership...

1. Younger generations are paying closer attention to what you offer. It’s unanimous that Generation Y (Millennials) represent the biggest generation of health club members...

You probably have been told countless times that social media is not only a good idea, but also a necessity for your business. It’s true!...

By now, most health clubs know if they are required by law to comply with The Americans with Disabilities Act. While clubs with public pools...

“The people I manage are just like me in their thinking, expectations, goals and priorities.” “Being the expert is the most important factor for my...