How are you asking your guests questions? Are you asking them a closed-end question, where they have to answer “yes” or “no,” or are you asking them a question where they have to make a choice? Which question sounds better? “Do you want to sign up today?” or does “Which membership option works best for you?” In the first scenario, the guest gets to answer with a yes or no. You have a 50/50 chance with this question of getting answers you want. With the second question, you have them make choice of which membership option they want. This simple change will help you close more deals!
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