Let me first lead with this: What you “know” will often put you out of business. As the fitness industry has evolved over the last two decades, we have witnessed enormous shifts in what would ...
“When two people meet, as long as there is any form of rapport maintained, the person with the most certainly will eventually influence the other person.” – Tony Robbins Yes! You should be likable if you ...
If there is one major difference between weak sales staff and high performers, it is how they approach “closing the sale.” Many times, the inexperienced salesperson is obsessed with “the close” the instant they meet ...
“Advertising is fundamentally persuasion, and persuasion happens to not be a science, but an art.” – William Bernbach In pop culture, the salesman is usually some man with slicked-back hair and a take-no-prisoners attitude when ...
In his book, “Great By Choice,” Jim Collins tells a story about Ronald Amundsen and Robert Scott, two explorers who set out on a race to be the first to reach the South Pole. Scott ...
Every month, Club Solutions sits down with an industry expert to share in their wealth of knowledge. In the September issue, the conversation features Linda Mitchell, the director of public and government relations at Newtown Athletic Club. ...
You have probably heard the saying in business, “You need to know your numbers.” No matter how much you say it, a lot of business owners struggle with keeping KPIs for their business. KPIs, or ...
What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month? And if you charge a high price, is it a problem when closing sales? ...
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention efforts must begin the very moment the new member joins ...
Very few people enjoy being in any type of sales role. That’s because it has been hard-wired into our brains to fear rejection. A bazillion years ago, rejection meant being tossed out of the cave ...
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