All posts tagged "Sales Blog"
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The Top 5 Most Important KPIs for Your Fitness Business
You have probably heard the saying in business, “You need to know your numbers.” No matter how much you say it, a lot of business...
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The True Cost of Your Club
What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a month? And if you charge...
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Retention: The Consequence of Usage and Intentional Design
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention...
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Sales: Why You Should Lead with Your Highest Valued Membership Option
Very few people enjoy being in any type of sales role. That’s because it has been hard-wired into our brains to fear rejection. A bazillion...
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Forward Thinking in Sales and Marketing
Your phone just rang, and you see the voicemail message pop-up on your home screen. It was an unrecognized number and based on past experiences,...
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5 Tips for the Already Successful Personal Trainer
“Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all...
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Do You Really Know Who You Are Selling To?
A few years back I spent three weeks working with a small chain of personal training studios that specialized in developing athletes of all levels....
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Sales: Prioritize Volume Over Closing Rates for Greater Success
“It’s not about having the right opportunities. It’s about handling the opportunities right.” —Mark Hunter It’s shocking how often during a site evaluation I hear...
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Conduct a Better Membership Tour Using the Peak-End Rule
So, you have finally come to the realization that you need to improve your membership tour process, if you even have one to begin with....
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Sales: Become the Value
Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...
