The ever-changing landscape of social media leaves many marketers scratching their heads. It seems there is something new every second in the world of social media advertising. Let’s start with the big one: Facebook. Despite ...
“Those who do not have power over the story that dominates their lives — the power to retell it, rethink it, deconstruct it, and change it are truly powerless because they cannot think new thoughts.” ...
Sales. It’s not something that comes naturally to most, and for the few who are good at it, what’s the “it factor” they have? Considering in the fitness industry, the North American market generated estimated ...
Personal training is a great source of ancillary revenue for many club operators. But in the face of increasing competition from boutique training studios and online workouts, how can a club maximize its training offering? ...
In today’s increasingly competitive fitness landscape, club operators need to ensure the tools they’re using to sell their product are efficient and effective. In episode #02 of the Club Solutions Magazine podcast, host Rachel Zabonick-Chonko ...
In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills. We have all met salespeople who can’t listen. It’s like they just can’t do it. ...
“Value The Relationship More Than The Quota.” – Jeff Gitomer Let me first frame this whole blog by stating: Being a great caretaker of our members’ success while also generating strong revenues are not mutually ...
More and more of our time is being spent on mobile devices. For evidence of this, look no further than App Annie’s The State of Mobile 2020 report, which provides insight into the impact mobile is ...
Let me first lead with this: What you “know” will often put you out of business. As the fitness industry has evolved over the last two decades, we have witnessed enormous shifts in what would ...
“When two people meet, as long as there is any form of rapport maintained, the person with the most certainly will eventually influence the other person.” – Tony Robbins Yes! You should be likable if you ...
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