All posts tagged "Sales Blog"
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Do You Really Know Who You Are Selling To?
A few years back I spent three weeks working with a small chain of personal training studios that specialized in developing athletes of all levels....
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Sales: Prioritize Volume Over Closing Rates for Greater Success
“It’s not about having the right opportunities. It’s about handling the opportunities right.” —Mark Hunter It’s shocking how often during a site evaluation I hear...
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Conduct a Better Membership Tour Using the Peak-End Rule
So, you have finally come to the realization that you need to improve your membership tour process, if you even have one to begin with....
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Sales: Become the Value
Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The job of every salesperson is...
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Fitness Industry Expert Sarah Pellegrino Joins ASF Payment Solutions
Sarah Pellegrino, fitness industry expert and leader in health club sales, recently joined forces with ASF Payment Solutions as a sales executive, using her expertise...
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Mastering the Art of the Follow Up
Being successful in sales involves more than just generating leads — you also have to manage them. Without proper lead management, your salespeople will see...
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The Importance of Nurturing Sales Leads
Marketing campaigns, word of mouth and referrals can all drive new members to your club. But your sales team’s ability to convert leads into new...
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We’re All in Sales and Marketing
How many times have you said to your team, “We’re all in sales?” In the days of old, to get our message out we then...
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Improve The Effectiveness Of Your Emails
As a health club business, it’s important to have a variety of marketing tools in your arsenal — including email. With this in mind, we spoke...
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The Pretty Direct Sales System
The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages. It’s broken down as follows: ...
