Let me first lead with this: What you “know” will often put you out of business. As the fitness industry has evolved over the last two decades, we have witnessed enormous shifts in what would ...
“When two people meet, as long as there is any form of rapport maintained, the person with the most certainly will eventually influence the other person.” – Tony Robbins Yes! You should be likable if you ...
In previous blogs, we have discussed the many and varied reasons why people fear asking for the sale at the end of their presentations. Whether it is due to an emotional reason, like fearing rejection, ...
“Advertising is fundamentally persuasion, and persuasion happens to not be a science, but an art.” – William Bernbach In pop culture, the salesman is usually some man with slicked-back hair and a take-no-prisoners attitude when ...
While reflecting back on my first full year of blogging, I was reminded again just the other day why I started writing in the first place. Many of you do not remember a time before ...
“Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they want to be in the line. The line is the ...
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention efforts must begin the very moment the new member joins ...
Very few people enjoy being in any type of sales role. That’s because it has been hard-wired into our brains to fear rejection. A bazillion years ago, rejection meant being tossed out of the cave ...
“Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all those around you.” Robin Sharma Back in the late 1990s ...
A few years back I spent three weeks working with a small chain of personal training studios that specialized in developing athletes of all levels. The facilities were remarkable and dynamic, the trainers were top ...
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