All posts by
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The Minefield that is Professional Development in Fitness
While reflecting back on my first full year of blogging, I was reminded again just the other day why I started writing in the first...
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Pivot Now or Fail Later
“Why will Gen Z and those immersed in youth culture wait in line for hours at Supreme for a new product to drop? Because they...
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Retention: The Consequence of Usage and Intentional Design
“Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet Robinson Let’s start with how I will end this blog: retention...
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Sales: Why You Should Lead with Your Highest Valued Membership Option
Very few people enjoy being in any type of sales role. That’s because it has been hard-wired into our brains to fear rejection. A bazillion...
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5 Tips for the Already Successful Personal Trainer
“Investing in yourself is the best investment you will ever make. It will not only improve your life, it will improve the lives of all...
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Do You Really Know Who You Are Selling To?
A few years back I spent three weeks working with a small chain of personal training studios that specialized in developing athletes of all levels....
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Sales: Prioritize Volume Over Closing Rates for Greater Success
“It’s not about having the right opportunities. It’s about handling the opportunities right.” —Mark Hunter It’s shocking how often during a site evaluation I hear...
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Conduct a Better Membership Tour Using the Peak-End Rule
So, you have finally come to the realization that you need to improve your membership tour process, if you even have one to begin with....
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Tips for Marketing Personal Training
Do you market personal training options just to your club members, or also out in the wild? Unless you are a bargain club that is...
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How to Address Uncomfortable Situations with Members
If you have worked in fitness long enough, you know that issues between or among members arise from time to time — including having a member...
