One thing is for sure, if your prospect can’t picture themselves getting their desired results, you won’t sell the membership or training to them. There are several different ways to help them see the big picture.
One way is the free trial. Why? This allows them to see themselves using the club every day. Let the words you say paint a picture for them so that they can see the vision of their improved self is what they need. By using phrases like: “Imagine how much better you’ll feel,” “I bet you are already thinking about all the new outfits you’ll have to buy when start losing weight,” or “Man, are the ladies are going to take notice when you hit the beach all ripped up.” Use the information they’ve given you and help them visualize it becoming a reality. If you can show them you have the solution, then you will have a deal.
Frank Emanuel
Health Club Marketing Contributor
