Do you send birthday or special occasion cards to your members? If not — you are missing out. When was the last time you got a birthday card from someone? In fact, when was the last time you got a birthday card from a relative? The things that we used to expect are becoming a thing of the past.
Just think for a minute. What would a member think if they got a birthday card with a coupon for something free in the club, such as a free drink, a personal training session or a t-shirt? I bet the member would be very happy and surprised that you remembered their birthday. This is a very simple retention tool and it’s easy to implement. Most billing companies can generate cards for you. But to me, nothing beats a hand-addressed, hand-signed card. Take a couple of hours a month and send all your members that have a birthday that month a card. I bet you will have very appreciative members.
Eric Vyborny
Fitness Marketing Contributor
