JETSET Pilates surpassed 350 territories awarded and more than 60 studios open systemwide following a strong first quarter of 2026. In Q1 alone, the brand opened 25 new studios and awarded 92 additional territories, reinforcing sustained demand from experienced, multi-unit operators and continued momentum across key U.S. markets.
“Surpassing 350 territories and 60 studios is a meaningful milestone for our brand and a reflection of the standard we’re achieving in every studio,” said Tamara Galinsky, the founder and brand president of JETSET Pilates. “As we grow, our focus remains on consistency, quality, and creating an environment that resonates with members across every market.”
Franchise Development and Market Expansion
In Q1, JETSET opened 25 new locations across a diverse mix of markets, including Dallas, Raleigh, Charlotte, Fort Myers, Nashville, Salt Lake City, and New York City, reflecting a balanced growth strategy that combines densification in core metro areas with expansion into earlier-stage markets such as Somerville, NJ, Edwardsville, Illinois and Bridgeland, Texas.
JETSET also awarded 92 new territories across 22 franchise partners, expanding its footprint across both major metropolitan areas and high-growth suburban regions, including markets such as Chicago, San Francisco, Austin, and Boston.
These territories will include entry into several new markets, including London, Scottsdale, Boulder, Kansas City, and Louisville, supporting JETSET’s long-term domestic and international expansion strategy.
“Our growth is being driven by experienced operators who understand what it takes to build a strong brand with real staying power,” said Bert Albertse, the CEO of JETSET Pilates. “We are focused on partnering with the right people in the right markets and supporting them with a model that is designed for sustainable, scalable success.”
System Performance
JETSET continues to demonstrate strong unit-level performance alongside its rapid expansion. The brand reported a 2025 systemwide average unit volume of approximately $1.13 million, reinforcing the strength of its positioning within the boutique fitness category.
Q2 Outlook and Strategic Priorities
JETSET enters Q2 with a robust pipeline and a continued focus on strategic, disciplined expansion. The brand anticipates opening 20-plus studios in the quarter, with priority regions across Texas, the Northeast Corridor, California and key Southeast territories.
To support this growth, the brand is continuing to invest across its platform, including:
- Instructor training and development through JETSET Academy.
- Opening their next regional headquarters in Dallas.
- Expanded marketing infrastructure.
- Refined presale and pricing strategies.
- Enhanced member engagement initiatives.
“As we enter Q2, we are focused on balancing rapid growth with a consistent, high-quality experience across every studio,” continued Albertse. “These efforts are designed to support strong studio ramp performance, deepen member engagement, and ensure we are building a brand that scales thoughtfully while maintaining quality, consistency, and strong unit economics as we expand into new and existing markets.”
