Workout Anytime announced Peter Stipher as COO. Stipher’s appointment reinforces the company’s commitment to building one of the fitness industry’s most innovative and scalable franchise platforms.
Reporting directly to CEO and majority owner Jerry Pugh, Stipher will oversee corporate-owned and franchise operations while leading the integration of technology, finance, marketing, analytics and operational strategy. His role is designed to create a stronger, more connected system that improves franchise performance and member satisfaction while accelerating growth and increasing enterprise value across the system.
“Workout Anytime already has an outstanding foundation, an engaged franchise community and tremendous opportunity ahead,” said Stipher. “As we build for the future, our focus is on creating a smarter, more connected organization where every function works together to drive better decisions and better outcomes. Every investment we make should improve the member experience, strengthen unit economics and create long-term value for our franchisees. That’s an exciting opportunity, and I’m honored to help lead the next chapter of the Workout Anytime story.”
About Peter Stipher:
- Stipher brings more than two decades of executive leadership spanning technology, finance, capital markets and franchise operations.
- Before joining Workout Anytime, Stipher founded and led Lead Dolphin, a fitness CRM platform later acquired by Ever Commerce. He then served as CEO of Motus Consumer Insights, growing it into an Inc. 5000 honoree before leading its successful sale to Vi Labs.
- Most recently, Stipher was a Principal at Private Capital Advisors, where he specialized in raising capital for companies at various stages of growth. It was during this time that he led the buy-side transaction that brought Jerry Pugh in as majority owner, which provided him with early, direct exposure to the brand’s strengths and long-term potential.
Stipher has a proven track record of building and scaling businesses while executing on the key initiatives that keep companies lucrative, relevant and successful. As COO of Workout Anytime, Stipher will focus on creating a more unified, data-driven organization by aligning key business functions.
“With Pete’s exceptional ability to connect strategy with execution, he is the right person to help us level-up as the premier fitness franchise,” said Pugh. “Our vision is to create a company where every function works together to reach a common goal. We aren’t just expanding our footprint for the now, we are laying the foundation for the future, building supportive networks and communities for both our franchisees and members.”
