While Americans are projected to spend an estimated $60 billion on fitness in 2026, Workout Anytime, a premium 24/7 fitness franchise, has named Tim Hicks as VP of franchise development to spearhead the brand’s next stage of disciplined franchise growth.
In this role, Hicks will lead Workout Anytime’s franchise development strategy, focusing on identifying the right franchise partners, strengthening real estate selection, and building systems designed to support scalable growth across new and existing markets.
About Tim Hicks:
- Hicks is an accomplished former franchisee and franchise executive with more than 20 years of experience leading franchise strategy, operations, and growth initiatives across multi-unit systems.
- Hicks brings a deep expertise in scaling franchise networks while strengthening operational consistency, franchisee support, and execution of systems – with prior focus areas including franchise business relations, field operations, and recruitment across well-known lifestyle and fitness-adjacent brands.
- He also brings experience working within investor-backed growth environments, collaborating with leadership teams to drive expansion, operational alignment, and long-term value creation at scale.
- After being a franchisee with other brands, Hicks brings his experience on both sides of franchise systems with plans to accelerate Workout Anytime’s franchise growth with renewed momentum.
“Workout Anytime sits at the intersection of what operators want and what investors value. It’s a straightforward model with strong margins, predictable execution, and real scalability.” said Hicks. “I feel fortunate to be a part of the team that can provide the opportunity to help align franchisee success with long-term platform growth.”
Looking ahead to 2026, Workout Anytime is entering its next chapter with new leadership rooted in franchisee experience at the helm. In April of 2025, the brand announced its largest franchisee Jerry Pugh as CEO, signaling the continued prioritization of the franchisee first mindset. As a part of this forward-looking strategy, Workout Anytime plans to accelerate growth over the next few years, opening 50 additional locations in the next two years.
Together Pugh and Hicks share a unified vision for accelerating the Workout Anytime’s next phase of growth by thoughtfully expanding its network while continuing to prioritize support for existing franchisees. Their strategy centers on empowering current owners to scale through additional unit development and acquisitions, including converting non-Workout Anytime locations.
“Tim brings a rare combination of franchise sales, operations, and brand leadership experience,” said Pugh. “As we continue building for the future, his focus on authenticity, and franchisee success will be instrumental in shaping how we grow and who we grow with.”
