CR Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, announced the opening of Crunch Maitland, its 63rd location in Florida, on Thursday, August 20. The new 43,000-square-foot Crunch Fitness club represents a $5 million investment in the community and brings Crunch’s latest 3.0 club experience to the Orlando area.
Crunch Maitland features Crunch’s latest 3.0 design, with expansive strength and cardio areas, Olympic squat racks, performance turf, HIITZone, and dedicated studios for cycling, hot yoga, boxing, and Abs & Glutes. Members will also have access to premium recovery amenities, including HydroMassage, tanning, saunas, contrast therapy featuring Frost Locker and infrared sauna, and other recovery offerings to support performance, recovery, and overall wellness.
The club will begin welcoming members during a soft opening on Thursday, August 20, at 5 a.m. The grand opening celebration will take place on Saturday, August 22, from 10 a.m. to 1 p.m. and will feature group fitness demonstrations, personal training specials, local vendors, and giveaways.
“Crunch Maitland is an important step in continuing to provide a premium fitness experience to the entire Orlando community at an affordable price,” said Tony Scrimale, the CEO of CR Fitness Holdings. “Being the first Crunch club in Orlando to offer innovative contrast therapy featuring Frost Locker and Infrared Sauna reflects our commitment to our members and the fitness options we provide them.”
The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services and club leadership.
The opening marks another milestone in CR Fitness Holdings’ continued expansion across Florida, with additional Crunch Fitness locations planned for the state including: Kissimmee West, Viera, Haines City and St. Cloud.
