One of the best ways to stay involved with your members is to extend your offerings outside your four walls. The fact is, people will get tired and bored of the same old routine. This is why it is crucial to not just offer a regular gym solution but to have activities, information and outside involvement that engages people wherever they may be.
Figure out ways to work with members who go out of town by offering travel workouts, become involved or form sports leagues or provide useful and actionable information on demand for those who can’t make it into the club as often as they would like.
A great way to do this is to run a YouTube channel with various workouts people can do on their own and at home. In these ways, you become a fitness partner and not just the gym they go to when it’s convenient.
Frank Emanuel
Health Club Marketing Contributor
