Website opt-ins can be a big source for web leads. An opt-in page basically forces a reader to sign up or agree to terms to receive special information — maybe a download or special offer. Yours could be something like weight loss reports or 5 easy tips to exercise, etc. The goal of opt-ins is to get someone on your e-mail list so you can begin to market to them through e-mail.
Through e-mail marketing you will be able to market with different offers on a weekly or monthly basis. With e-mail marketing, there will be an offer sooner or later that will grab this potential member’s attention. Opt-ins can be many different things. The goal is to sign them up for something free, other than a trial pass.
Eric Vyborny
Fitness Marketing Contributor
