In its first year, Crunch Fitness Franchise has opened 12 locations throughout the United States and Australia, and has inked deals to open an additional 100 clubs throughout the U.S. and beyond. The largest and most recent agreement has come via a partnership with retail development mogul, Dennis Cieri, who plans to open 30 franchise locations throughout northern New Jersey.
“We couldn’t be happier with the achievements and success we’ve seen in our first year of business, especially the recent partnership with Dennis Cieri and his team,” said Ben Midgley, the president of Crunch Franchise. “We have a great team of franchisees, making it clear that industry leaders and experienced entrepreneurs see the value and potential in the Crunch brand and are excited to share it with fitness enthusiasts around the globe.”
Cieri has been in the retail and franchise arena for over two decades. He is the founding partner of EDEN Property Company, a development company based in Rutherford, N.J. EDEN has successfully opened dozens of retail shopping centers and free-standing Walgreens throughout the northern New Jersey marketplace. He is also a founding partner of Heartland Restaurant Group, LLC, which signed the largest deal in franchise history in 2007, to build and operate 105 Dunkin Donuts Restaurants in the greater Pittsburgh, Pa. area. Cieri has extensive experience in the fitness industry as well; he is the President and Founder of SSP Nutrition, Inc., a boutique performance nutrition company and the founding partner of The Fitness Factory Group, which owns and operates three health clubs in northern New Jersey.
“I’ve been in the entrepreneurial and franchising industry for a very long time, but I’ve never been this excited about a brand,” said Dennis Cieri, the Crunch Franchise owner. “Crunch’s No Judgments philosophy and unique fusion of fitness and entertainment reaches an expansive audience and I can’t wait to tap into this unique entity.”
Cieri looks to open the 30 clubs in northern New Jersey, specifically in Middlesex, Union, Essex, Hudson, Bergen, Passaic and Morris counties. Crunch currently has franchise locations in Portland, Sacramento, Orange County, San Diego, Wayne, N.J., Norwalk, Conn., Naples, Fla. and Sydney, Australia, and has over 100 new clubs set to open. For more information about Crunch franchising opportunities go to http://www.crunchfranchise.com/.
