It feels great to support others. It’s even better if you get some new members along the way. There are all kinds of local charities you can support with your fitness business. Once you’ve decided on a cause, work with them to help promote your facility by sharing all enrollment proceeds from your club with the charity.
For example, why not donate a percentage year around to a respectable charity? How many people will haggle over enrollment fees if a portion supports a worthy cause. It also shows your members that you are invested in the local community. You can run some kind of charitable campaign where members get half off and the other half goes to a variety of charities. The gift of generosity may just bring you new members!
Frank Emanuel
Health Club Marketing Contributor
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