If you’re lucky enough to have raving fans in the club while giving a tour, always stop and briefly chat them up. I advise you to introduce prospects to loyal members every chance you get. If you do this often enough, members actually begin to understand their role in the process and actually initiate the conversation, and even become more animated and enthusiastic about their ability to help you. To continue to grow your staple of go-to members, always thank them for their kind words and periodically give them a little gift or token of appreciation for the help.
Frank Emanuel
Health Club Marketing Contributor
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
