Anytime Fitness Teams with Warrior Dash to Promote “Fun-Loving Fitness”
Hastings, MN — Anytime Fitness is getting down and dirty. The fitness club chain recently entered into an agreement to become the “Official Fitness Club of Warrior Dash” — a “mud-crawling, fire leaping, extreme run from Hell,” according to the race organizers, Red Frog Events.
“Warrior Dash is all about having a good time with friends while being active and pushing yourself to the limit,” said Dave Mortensen, the president and co-founder of Anytime Fitness. “That attitude is consistent with our belief that fitness should be fun. Anytime Fitness members will be making a mess and tearing up courses all over the country.” 
Warrior Dash events are held on the “most challenging and rugged terrain across the globe,” according to Red Frog Events. Participants conquer extreme obstacles, push their limits and celebrate with “kick-ass music, beer and warrior helmets.”
“Red Frog Events shares Anytime Fitness’ commitment to those who balance their busy lives with work, family and physical fitness,” said RFE spokesperson Ashley Beirne. “Anytime Fitness members manage to fit workouts into their demanding schedules. Likewise, Warrior Dashers can compete in our races at their own pace.”
Local club owners will staff promotional tents featuring appearances by Anytime Fitness mascot “Captain Running Man” at approximately 40 Warrior Dash events nationwide in 2012, and all Anytime Fitness members will be encouraged to participate in the races. The Warrior Dash sponsorship agreement extends to other Red Frog Events, including Great Urban Races and Beach Dashes.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
