Planet Fitness franchisees from around the country recently met in New York to lay the foundation and form an independent voice for their more than 450 independent franchise locations.
The mission of PFIFA is “to enhance the success of franchisee members through education, open interaction and communication; to provide an independent forum for franchisees to share information about current issues and operations; and to protect, preserve and promote the Planet Fitness brand.”
Interim board member, and North Carolina franchisee, Martin Sinozich said, “Planet Fitness is a strong brand. Our goal is to serve our members by improving information sharing and enhancing profitability. As one of the first Planet Fitness franchisees, I’ve seen tremendous growth and evolution in the brand; this is another great step forward.”
Short-term goals are to complete the membership drive, finalize the association website and communication portal, and elect a board of directors. For more information about the newly formed PFIFA, please contact Martin Sinozich at msinozich@pfifa.org.
