Life Fitness is searching for the world’s top personal trainers in its Personal Trainers to Watch program, designed to recognize and reward personal trainers who demonstrate commitment to fitness and helping clients achieve a healthy lifestyle. The program is expanding for the first time to allow entries from personal trainers from around the world.
“Life Fitness is a global leader in fitness manufacturing and we know that the impact personal trainers have on society transcends language barriers and geographic borders. We found such success with the 2011 program that we wanted to expand the opportunity to our global audience of fitness professionals,” said Chris Clawson, the president of Life Fitness .
This year, Life Fitness is partnering with FitPro. “We knew FitPro would offer top-notch global support for the program. To Life Fitness and FitPro, helping people live healthier lives is a passion that is exemplified through commitment to providing the world with quality fitness equipment and educational programming,” said Clawson.
Clients, fitness professionals and gym owners can nominate a personal trainer they feel meets the criteria now through July 31, 2012 at www.LifeFitness.com/PersonalTrainers. A panel of five fitness industry experts will review all entries to determine the grand-prize winner and 10 finalists.
Life Fitness and FitPro will reward the grand-prize winner $5,000 toward his or her personal training business, a select piece of Life Fitness equipment, a one-year membership and continuing education course package from PTontheNet, international media recognition and a personalized award plague.
Ten finalists will also be honored with national media recognition, a one-year PTontheNet membership and a personalized award plague.
Nicole Nichols, an ACE-certified personal trainer from Cincinnati, Ohio, won the Personal Trainers to Watch award in 2011. Winning the award opened multiple doors for her and the company she works for (SparkPeople.com), said Nichols. “The recognition from Life Fitness has given instant credibility to me as a trainer and to the organizations I represent. As a result of the award, I’ve received many additional work opportunities, extensive media coverage online and in print, and even won additional awards locally and within my field, no doubt because the Personal Trainers to Watch title means so much,” she said.
Nichols, a 2012 judge, said the competition is looking for a certified and experience trainer that makes continuing education a priority. “The ideal candidate will have touched the lives of many, not just through training clients in the gym but also through community outreach and volunteer work. We will be looking for a trainer who is an outstanding example and role model for their clients and other professionals worldwide,” she explained.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
