Hard Candy Fitness, a brand created by Madonna and New Evolution Ventures (NeV), will celebrate the success of its Moscow location with an official grand opening event on August 6, 2012. Hard Candy Fitness opened in Moscow in December 2011, and features top of the line amenities and programming under Madonna’s influence and design.
Madonna and her personal trainer, Nicole Winhoffer, are scheduled to attend the grand opening VIP gala. “Moscow is one of my favorite cities and my dancers and I are looking forward to celebrating at this beautiful club’s official August 6th opening,” said Madonna.
Hard Candy Fitness Moscow is distinguished by the brand’s signature “Addicted To Sweat” group programming based on Madonna’s personal workout regime. Club highlights include a group fitness studio with a specialized dance floor, the first anti-gravity yoga studio in Moscow, a first class pool and spa and the industry’s most advanced workout equipment.
“The official opening of Hard Candy Fitness Moscow not only enhances the brand’s global presence but solidifies our standard for excellence, innovation and distinction in the international fitness market. We’re honored to have her attend our official grand opening event,” said Mark Mastrov, the chairman of NeV.
In addition, Hard Candy Fitness will open its first South American location in Santiago, Chile this summer. A second location in Russia is planned for St. Petersburg, Russia later this year.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
