Nautilus® Commercial Fitness has announced a partnership with elements® fitness franchise to develop a branded line of gyms for women. The clubs will feature Nautilus® commercial equipment targeted for women’s unique fitness needs and will include full-service amenities.
Med-Fit Systems is the manufacturer of Nautilus® commercial fitness equipment, and also manufactures Korebalance™ balance assessment and rehabilitation equipment. Med-Fit Systems’ equipment is manufactured in its enormous 300,000-square-foot facility in Independence, Va.
elements®, a Miami-based fitness and lifestyle brand, has popular health clubs for women featuring award-winning products and services including weight loss and anti-aging. The collaboration creates a world-class experience for members, and an experience uniquely designed for the female consumer.
Both Nautilus and elements® have international channels, and the collaboration allows for an expanded growth and support network between the two companies.
“Women’s fitness is a very fast-growing market around the world,” said Christopher Palumbo, the brand founder of elements®. “Like all fitness users, women have specific workout goals and needs, which really can be better served when the experience is organically designed from the ground up. elements® delivers an all-inclusive lineup of top products and services to its members, within a community of wellness and empowerment.”
In addition to using Nautilus® equipment, elements® features some Nautilus® technology such as its new QUICKfit app for iPhones and iPads. QUICKfit helps to track member progression and easily store relevant analytics and member progress.
Additionally, the partnership calls for innovative pieces, such as Power Plate vibration therapy equipment, also distributed by Med-Fit Systems, to be included within the clubs.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
