Beachbody, the Santa Monica, Calif.-based developers of popular fitness brands including INSANITY® and P90X®, announced today that it has appointed Marc Washington into the newly-created position of president and chief operating officer, responsible for the company’s operational infrastructure to enable immediate and long-term growth strategies. He will report to Beachbody CEO and co-founder Carl Daikeler.
“Marc has the perfect skill set to provide additional operating leadership for our accelerated growth,” said Daikeler. “This newly created position gives Beachbody a ‘one-two’ punch whereby we will have laser focus on both operations and marketing.”
Washington will work alongside current president, co-founder and chief marketing officer, Jon Congdon. Congdon will focus on customer acquisition and retention, including all consumer-facing websites, media and brand marketing as well as the rapidly-growing Beachbody Certification business.
Washington will be responsible for developing and implementing operating strategies and processes to drive company efficiency and future scalability. He joins Beachbody after spending nine years at Roll Global, most recently as chief financial officer. During his tenure at Roll Global, he led and managed numerous functions including global sourcing, supply chain management and financial planning.
“I’m very excited to join the Beachbody team and provide operational leadership that will help drive profitable growth for the company,” said Washington. “As a former athlete I am passionate about health and fitness, and Beachbody is truly on the cutting edge of fitness and nutrition solutions. I’m confident Carl, Jon and I will complement each other well and our collective desire to provide exceptional products and customer service will help Beachbody continue to grow over the near and long term.”
Washington has more than 16 years of business experience primarily in the consumer product industry. He holds a Master of Business Administration degree from Harvard Business School and graduated magna cum laude in Operations Research from Princeton University.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
