Cybex has launched a new product design and customization program geared to helping buyers design and configure customized, unique equipment. Based on an exploration of a breadth of issues, such as color trends, upholstery standards, manufacturing aesthetics and performance, the program allows buyers to choose from a wide array of options in building their equipment from the ground up.
Cybex has also launched Design Studio, an interactive web portal developed to support the product customization program. The Design Studio portal features tools that help users select the core components that bring their own designs to life, including frame and upholstery, branding (for logos and facility personalization), and color. Its My Design function offers an extensive number of frame and upholstery color options in Standard, Premium and Exclusive configurations. Using My Design, buyers can create customized versions of any Cybex machine and line.
“Our goal is to provide our customers with colors and materials that are both premium and inspirational, for a better overall fitness experience,” said Verek Harnapp, the director of marketing, brand activation at Cybex. “Our design and manufacturing teams did extensive research analyzing the luxury automotive market, identifying trends in both paint colors and vehicle interiors. We took those learnings, tested our new offerings to meet our most stringent manufacturing standards, and developed a program that we believe is second-to-none in the industry. What we wound up with is a platform that put the very best of our science, engineering and research capabilities to work in helping buyers take advantage of the most beautiful aesthetics at our disposal to create choice that, at the end of the day, creates a complete user experience.”
Cybex benchmarked such high-end auto brands as Audi, BMW, Ferrari, Lexus, Mercedes and Porsche in developing the Design Studio color palette.
“Advances in manufacturing have always been a differentiator for us,” said John Champa, the general manager at the Cybex Owatonna, Minnesota manufacturing facility. “In this case, those capabilities allow us to build customized, built-to-order products and still maintain the industry’s best production lead time.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
