One of Club One’s mantras is “ONE Mind, ONE Body, ONE Life.” To help facilitate that mantra, Club One launched a fitness and wellness portal called BeWell, which serves as a trusted resource for members. One they can utilize to create custom nutrition and fitness plans and track their progress.
Michele Wong, the director of health and wellness promotion and corporate health management for Club One, explained how the company has used BeWell to empower members, while connecting with them in the process.
CS: What exactly is BeWell and how did it come about?
MW: BeWell is our proprietary fitness and wellness portal that allows Club One to connect to members beyond the club. It enhances our ability to provide a variety of tools and programs remotely that includes nutrition, weight management, wellness and disease prevention. Club One operates in multiple business models, including commercial clubs, corporate fitness centers, community centers and medical fitness centers, so we needed a tool that would allow us to cover a continuum of programs and services ranging from fitness to wellness and could be expanded to support population health management.
CS: How is BeWell beneficial to members?
MW: BeWell is a trusted resource where members can create custom fitness, nutrition and wellness plans and track their progress with staff in the clubs, on their computers, or through our mobile app. Additionally, our members can access a variety of health education and on-demand behavior change programs to assist them in reaching their fitness and wellness goals. Members can connect with staff and access their fitness and wellness plans through a secure system. Staff are able to assign programs to members and check-in on their tracking and progress when they aren’t in the club.
CS: How has BeWell benefited Club One?
MW: In club settings, BeWell has allowed Club One to improve member retention, engagement and track results. In addition, BeWell has given Club One the ability to provide a comprehensive wellness program to our corporate partners and expand programs to reach employees globally. Where we have deployed BeWell to our corporate partners, we have been able to reach 50 percent or more of their total employee base and create greater participation rates in our fitness centers. In many cases, participation in our online programs is the first step to engaging non-users.
CS: Why did Club One think a platform like BeWell was needed?
MW: We knew we needed a platform to deliver our fitness and wellness programs to individuals we might not be able to reach with traditional club programs. We also wanted to enhance the connection to our members beyond the club and provide resources to help members track their progress. As a management company, we also need to provide turnkey tools and resources that our partners could leverage to provide their members and employees with a continuum of programs beyond fitness. Our partners are now able to expand programs from fitness to wellness, regardless of their internal resources. Our BeWell solution of tools and programs is comprehensive and effective, yet affordable for any of our partners.
CS: In what other ways do you help members with nutrition?
MW: In addition to the tools in BeWell that help our trainers and coaches create custom nutrition plans, without stepping outside of their scope of practice, we also leverage our BeWell portal to drive nutrition programs and monthly education that is created by our Club One Corporate Nutritionist. We have a unique program of web-based and telephonic coaching managed through our portal, so that we can leverage the best nutritionist on our team to service members and employees in multiple locations. It’s become a practice for us to package training, coaching and nutrition services together to ensure our members achieve their goals.
