A recent study revealed that health club members rank ab machines as one of their “Top 10” favored health club activities. Along with cardio and strength training, the study found that ab training has carved its own category in the health club market and that core training remains one of the top trends for 2014.
Based on this study and the popularity of its Ab Coaster product line, The Abs Company is focused on marketing innovative abdominal equipment. Last year, the company expanded its product line to include the Ab Solo and Abs Bench brands.
“Ab machines are popular in health clubs and are a main reason why people work out there,” said Sean Gagnon, the vice president of The Abs Company. “To attract new members and to keep existing members, health clubs are focused on adding the equipment that people want to use. Ab machines are a key part of that attraction, and The Abs Company is the one-stop shop for innovative core training products.”
In 2014, The Abs Company will unveil a new concept for health clubs called “The Core Zone,” an area dedicated to training the core. The Core Zone will be launched at the IHRSA tradeshow in San Diego on March 12-15, 2014 (Booth Number 3820).
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
