On March 14, 2014, David Barton Gym will make its debut on an episode of TNT’s “Inside Job,” in which four contestants compete for the position of director of social media for the “Look Better Naked” company.
With a company insider posing as a spy, contestants had to endure challenges that tested their abilities and worked hard to impress David Barton Gym’s CEO, Howard Brodsky.
“It was a real pleasure working with David Barton Gym and its CEO Howard Brodsky,” said Star Price, the show’s executive producer. “David Barton Gym is a great company that really knows its brand and how to communicate it. Howard and I worked very closely, and he was a big part of our planning and execution of the episode. And he’s great on camera, too! The candidates who were competing worked hard to impress him, and he was a tough task master.”
Although Price gave Brodsky a glowing review on his on-camera persona, Brodsky said he was nervous to appear on TV. “This was the first time I had done anything remotely like this,” said Brodsky. “Quite frankly, I was a bundle of nerves leading up to the week of shooting. But the producers and staff at TNT were absolutely wonderful. There is a reason why this network is so successful. ”
Throughout filming, Brodsky said he was surprised by a couple key moments. “I really learned how much people are enamored with the David Barton Gym brand,” he said. “One of the challenges given to the contestants involved interacting with the public on the boardwalk in Venice Beach. The number of people that knew about and loved our tagline ‘Look Better Naked’ gave me a real perspective about the power of the brand. ”
In addition, Brodsky was impressed by each of the four contestants. “I was most surprised by an answer that one of the contestants gave during my one-on-one interview,” he recalled. “You have to watch to hear the answer, but I almost fell out of my chair … I don’t want to give anything away, but each contestant really brought something different to the table. Each one was passionate about wanting to work for David Barton Gym and was willing to do whatever it took to win the job! ”
The names of the contestants were not released, but the show winner will be revealed on March 14.
Photos courtesy of DOUG HYUN/TNT
Story by Rachel Zabonick
