FITwave International Technologies, a provider of fitness technology products, has established an agreement with Links Modular Solutions to expand FITwave products into the Australian and New Zealand markets. The most notable aspect of the agreement is the integration of FITwave’s caloric tracking and scoring product FITpas, into a variety of Links products. The integration will allow Links to provide fitness and activity tracking to approximately 7 million potential Australian and New Zealand users.
FITpas Personal Activity Score is an application that provides a revolutionary means of establishing a standardized scoring system (the FITpas Score™), which tracks and systematically validates virtually all types of activity. Positioning itself as a complimentary product for healthcare organizations, health clubs and corporate wellness programs, the FITpas Wellness Program provides group and corporate members with real time and historical reporting of activity scores and participation levels of all group users. By aggregating the activity data into Group Reports, FITpas offers a new method of quantifying the cost-effectiveness and return on implementing any health and wellness program.
To track activity, users of FITpas are able to select from over 500 activities ranging from low impact, such as walking, to higher intensity sports and activities. To add an even more accurate method of tracking caloric burn data, FITpas connects with approximately 100 leading fitness tracking devices and equipment, such as Nike, Jawbone, LifeFitness, MyZone, Fitbit, Garmin, Fitbug, iHealth, Omron, Polar, and Netpulse, among many others.
“FITpas is a universal solution to activity tracking in the healthcare industry, ideal for both fitness enthusiasts and less active individuals. While a low percentage of the fitness market (the 20%’ers) are seeking new ways to evaluate higher forms of physical fitness, the overwhelming majority (the 80%’ers) simply need more ways to track activities and set goals, not commonly associated with a typical fitness regimen,” says David Dunlap, the president and CEO of FITwave International Technologies.
As stated in a December 11, 2013 article from Pricewaterhouse Coopers[1], “Instead of prescribing drugs, providers are prescribing exercise regimens and using data to keep patients on track to meet health goals. In 2014, the trend has the potential to fundamentally alter how health organizations interact with patients and one another to deliver care and manage health while keeping costs down.”
[1] http://www.pwc.com/us/en/press-releases/2013/hri-top-issues-report-press-release.jhtml
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
