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InTouch Follow-Up Announces Near Real-Time Sync with ABC Financial’s DataTrak


InTouch Follow-UpInTouch Technology, the leading provider of health club sales and retention software, is pleased to announce the launch of InTouch Follow-Up’s enhanced Smart Match integration with ABC Financial’s DataTrak. The InTouch Follow-Up Smart Match feature now transfers lead and member data between the two systems through the most recent and up-to-date sync with DataTrak.

InTouch Technology has enhanced Smart Match to automatically sync lead and member statuses from DataTrak into InTouch Follow-Up on an hourly basis. Smart Match detects when leads or members exist in DataTrak, but not in InTouch Follow-Up. It then creates the corresponding new member records in InTouch Follow-Up so health clubs can reduce duplicate data entry and be confident that all new members are receiving retention e-mails, text messages and phone calls.

“ABC is the industry leader in billing and club management software and payment processing and delivering a highly-integrated system provides our customers with a seamless way to enter, close and manage all their sales,” said Scott Johnston, the founder of InTouch Technology. “Smart Match guarantees the highest level of accuracy by matching records in DataTrak to records in InTouch Follow-Up every hour. No other health club software has that level of integration with DataTrak.”

While InTouch Follow-Up’s previous integration with DataTrak continues to automatically create leads in real-time in DataTrak, the new Smart Match feature is particularly useful in ensuring that all new membership statuses in InTouch Follow-Up match DataTrak. Smart Match guarantees that no leads get missed and all new members, whether they join online or in the gym, automatically receive the correct member follow-up communications.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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