TRX has hired Derek Keller as vice president of brand strategy and marketing. Keller has 16 years of experience successfully building marketing strategies and leading integrated teams through to execution with several top-tier domestic and international brands.
As the new vice president of marketing, Keller will be tasked with overseeing development and execution of brand strategy and marketing initiatives. His responsibility within TRX’s leadership team is to align and integrate all brand, product and sports marketing efforts with the company and its resources for long-term strategic success, as it drives into the next phase of its growth in the broader consumer space.
“We’re so stoked to have Derek onboard and add his energy to the TRX leadership team,” said Randy Hetrick, the CEO and founder of TRX. “With his deep expertise and demonstrated achievement in brand strategy and development, he will play an integral role as a thought leader who accelerates the TRX brand.”
“It’s extremely exciting to join TRX at this watershed moment in the brand’s growth,” said Keller. “Randy and the team have an ambitious vision to democratize world-class training. With TRX’s innovative gear, programming and education for training professionals and fitness enthusiasts, we’re uniquely positioned [to] win and to realize that vision.”
Keller joins TRX most recently from San Francisco-based Levi Strauss & Company, where he was responsible for wholesale marketing for the Levi’s and Dockers brands. Prior to Levi’s, Keller worked at Quiksilver Inc. in Huntington Beach, California, in multiple leadership roles running strategy planning for Quilksilver, Inc. as well as category management for the DC Shoes Brand. Prior to his time in Southern California, Keller lived in Cambridge, Massachusetts and worked for PUMA, leading their soccer, running, golf, fashion and Tretorn Business Units.
