InTouch Technology, a leading provider of health club sales and retention software, has announced the launch of InTouch Social Referral lead generator. InTouch Social Referral will help health and fitness clubs of all sizes generate more member referral leads and ensure that each lead is followed-up with so clubs sell more memberships and personal training.
One of the most effective ways of generating high-quality leads for health clubs is by getting referrals from members; however many clubs find it challenging to consistently get the number of referral leads they need to feed their sales pipeline. InTouch Social Referral provides clubs with a simple way for their members to share a free pass or an offer with family and friends via Facebook, Twitter, Pinterest, Google+ or email. When a member’s friend claims the free pass or offer that was shared, their contact details are automatically fed into InTouch Follow-Up and they are scheduled for follow-up communication.
“InTouch Social Referral is an important addition to InTouch Follow-Up because it allows clubs to tap into their members’ social media and email networks, get more referral leads and ensure that every lead is proactively sold to,” said Dag Lee, the director of InTouch Technology, Inc. “We are confident that this new feature will help health and fitness clubs using InTouch Follow-Up to further drive their revenue.”
InTouch Social Referral supports clubs’ existing referral workflows by having staff ask new members to share the club’s offer on their social media accounts or through email at the point-of-sale. The new features also help generate referral leads from existing members by allowing clubs to run a referral email or text message campaign that encourages members to share a free pass after they’ve joined the club. InTouch Social Referral will be available as an optional upgrade package to InTouch Follow-Up in October.
