Fitness On Demand, a leader in omnifitness digital solutions, announced its latest partnership with Corefirst, a revolutionary Pilates brand specializing in expert coaching and resistance-based fitness equipment. This collaboration is set to elevate Fitness On Demand’s content library by introducing Corefirst’s high-quality, progression-based workouts to Group Studio and Flex App.
Corefirst’s innovative resistance training program will now be available across Fitness On Demand’s platform, allowing users to access an extensive range of strength and core-focused workouts. The integration is set to further strengthen Fitness On Demand’s offering of more than 1,200 expert-led classes, featuring workouts using Corefirst’s portable and versatile equipment giving end-users the opportunity to experience these classes at home, in the gym or even on the go.
“We’re thrilled to partner with Corefirst, whose approach to fitness perfectly aligns with our vision of making quality fitness experiences accessible to every body and ability ” said Andy Peat, CEO of Fitness On Demand. “Pilates and resistance training have always been key trends in fitness, but traditional methods often create barriers. Together with this latest partnership, we are removing those barriers and making it easier than ever for operators to offer engaging fitness experiences wherever, whenever.”
By combining Fitness On Demand’s extensive digital platform and Corefirst’s cutting-edge workouts, operators can keep members engaged outside of their facility while also expanding class timetables and keeping costs low.
Jeff Huling, CEO and Founder of Corefirst, added: “Despite being a proven movement modality for over a century, less than 10% of people in the U.S. practice Pilates. This low participation stems from high costs, inconvenience, and intimidation. Our mission is to connect exercisers with top-tier instructors and provide tailored programs for all ages and fitness levels. With our patented equipment, we’re making Pilates and strength training more accessible and effective, helping users engage their core and feel confident while doing so.”
The collaboration between Fitness On Demand and Corefirst is poised to enhance digital fitness offerings for studios, gyms, hotels and residential communities, providing a versatile and scalable solution for operators and their members.
