Motionsoft’s invitation-only Summit held on September 16 and 17, 2014, was attended by 60 industry executives and thought leaders from major fitness brands including Equinox, Town Sports International, GoodLife, Retro Fitness and Xsport Fitness. Also in attendance were top payment companies, equipment vendors, retention and marketing agencies and private equity investors representing over 1,500 facilities and approximately 5 million gym members.
The Summit highlighted best practices for solving new technology challenges faced by the health and fitness industry. Panelists provided industry CEOs, CIOs and CFOs in-depth presentations on the future of technology adoption integration in the health and fitness industry, pricing and promotional strategies to lower attrition rates as well as new product demonstrations.
Motionsoft’s 2014 Technology Summit panels ranged from “Leveraging Technology” to “Maximize Club Value and Understanding the Complex World of Payments” to “Unleashing the Power of Promotional Marketing” and “The Convergence of Equipment and Data.”
Dr. Paul Bedford presented a session on “Member Retention: Research and Tools,” moderated by Motionsoft’s COO, George Pappas. The session provided valuable insights and methods to help gym owners increase member retention and revenue. Representatives from major fitness equipment companies including Technogym and Matrix also discussed their latest innovations and how member information, connectivity and data are playing a bigger role in their product roadmaps.
Motionsoft’s next Technology Summit will be held in the Fall of 2015 with regional Thought Leadership Workshops beginning in the Spring of 2015. To request an invitation to upcoming events, please contact Jennifer Field at jfield@motionsoft.net.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
