Somehow the holidays always sneak up on us and before you know it, it’s time for holiday shopping. In all this craziness, how do you make sure that your fitness club is ready to put its best foot forward? Here are some tactics to make sure your social media strategy is ready for the holidays, while you are enjoying quality time with the family.
Contests
Contest are fairly easy to implement and execute, and they can be addictive and entertaining, while at the same time, get people excited about your business. Everyone loves free stuff, a chance to win something or belong to a movement, so why not capitalize on this idea, and get your business the extra boost it needs this year? In return, you’ll end up with new email addresses, fans and followers you can market to starting in the New Year. Just keep in mind to follow each network’s guidelines for contests and adhere to them.
Promotions
You have already thought of sales, discounts and promotions for the holiday period, haven’t you? So why not announce all these specials and deals on social media as well? You can make them available on all channels or get a specific deal going on only one, thus boosting your fan base and traffic from this channel. Whether you have a holiday sale, a special package or maybe a winter promo, you can utilize social media to get extra eyes on your offer. Take it a step further with paid social media advertising to give your special an extra boost.
Tips for surviving the holidays
When everybody gets crazy, provide a little value to your community by giving them helpful tips for surviving the holidays. Being in the fitness industry puts you in the perfect position to advise people on how to stay healthy and stress-free during the holidays. Turn these tips into visual assets and share them on your social networks.
User-generated Content
People love to share their experiences, so why not encourage them to share their photos of using your gym? You can then reward them for the effort and share their content on your channels. People love to be featured and you end up with that extra content you need.
You can also come up with various interactive questions that are simple to answer and guaranteed to get people excited, like: “What’s your favorite winter workout?” or “What do you do to distress?” or “What’s your favorite healthy holiday snack?
Milena Regos is a principal at Out&About Marketing. Out&About Marketing is a social media consultancy with focus and experience in the fitness industry. For more information visit www.outandaboutmarketing.com.
