Although the health benefits of regular exercise are well-known, for most people, motivating oneself to complete regularly-scheduled workouts remains a major challenge. While most workout facilities offer fast-paced and high-intensity group fitness offerings, they rarely cater to members with lower levels of fitness. This is becoming a pressing need in lieu of two major demographic shifts that will take place in the next 20 years — first, members joining their facilities will have a lower average level of fitness, and second, facilities will see their membership reflect a higher percentage of those over 55 years of age.
This webinar will cover the best practices in serving these individuals, including how to help them adopt the habit of structured physical activity, and the latest research on how to help members stick to an active lifestyle. Join Dr. Karlie Intlekofer to learn the key strategies that optimize member engagement so that your facility can empower more of its members to achieve their personal fitness goals.
Brought to you by Matrix Fitness.
