Styku announced the appointment of Nicholas ‘Nick’ Trosko as its new chief revenue officer (CRO). Trosko brings almost a decade of business development, sales and executive leadership in the fitness industry to the fast growing team.
“Nick and I have been friends and colleagues for several years now and over the past five years, I’ve had the pleasure of witnessing him not only succeed but lead several organizations through various growth stages,” said Raj Sareen, the CEO and founder of Styku. “Recently, he built Therabody’s commercial health club division from scratch, building a tailored solution and scaled it quickly to thousands of facilities globally in less than three years. But what’s most impressive about Nick is his values and leadership style. His character, passion, and humility make him a rising industry star. Nick’s values and vision resonate strongly with our core team and his leadership will help Styku continue its ascent through this rapid growth stage.”
Coming off a record year in sales, Styku is poised to accelerate growth on the heels of a new product launch earlier this year, and several more products to debut in 2022. The CRO hire will help Styku scale distribution not only fitness but in tangential markets, such as weight loss, nutrition and primary care.
Styku has been flying under the radar the last two years as they’ve been heads down building next-generation non-invasive assessment technology. Complimented by a visionary team, an incredible roadmap and an outstanding culture, I couldn’t be more excited about what we are poised to accomplish this year and for years to come.
Styku will continue to invest in building its senior leadership team and expand its product line in 2022.