Club Solutions Magazine is celebrating its 20th anniversary this month of serving the fitness industry.
Shawn McDonald and Rico Francis, the co-founders of Club Solutions, sat down with Club Solutions Magazine Podcast host Rachel Zabonick-Chonko to discuss the brand’s history, culture and what lies ahead for the company in the near future. The duo provides an honest look into the business they started in 2003.
Listen to the conversation below.
Show Notes
- At 1:05 Francis and McDonald detail how they first met each other through sports at a young age.
- Learn what the initial inspiration was for the duo when they first decided to launch their startup at 1:43.
- At 3:51 Francis details how the company has managed to maintain success for over 20 years despite the two not having any journalism experience in the beginning.
- McDonald explains how they first determined what content the brand would provide the industry at 5:00.
- At 8:52 Francis shares how changing content from being vendor-based was a huge turning point for the company and led to the creation of events.
- Hear how the duo landed on a specific type of event for the industry to attend at 10:49.
- At 14:39 McDonald details how the setting for the Leadership Summit changed from the Kentucky Derby.
- Learn about the core values of Peake Media, the parent company of Club Solutions Magazine at 17:57.
- At 21:01 Francis shares about the newest innovations made with the brand: Club Solutions On-Demand and the change to bi-monthly print editions.
- McDonald and Francis each share what they are most excited about with the future of the company at 23:47.
Subscribe to the Club Solutions Magazine podcast on Apple Podcasts, SoundCloud and Spotify.
