Brett Lange, the marketing director and part of the founding team at CLMBR, shares the importance of innovative equipment.
The introduction of new and innovative fitness equipment will always generate excitement and engagement among members and staff at modern fitness facilities. However, in order for new equipment to be successfully adopted it’s crucial to focus on approachability, awareness and education. Users must feel confident and comfortable with the equipment to be motivated to try new workouts and equipment. Crucially, manufacturers must provide the tools that will allow a facility to successfully adopt a new piece of equipment. This includes everything from training and education to marketing and brand support.
When discussing new and innovative fitness equipment, it has to be considered that the future of self-directed fitness areas will rely on connected fitness equipment that offers immersive digital content, fostering a greater sense of community and user engagement. Consumers are increasingly seeking technologically advanced fitness equipment that allows them to access on-demand content, track progress and connect with a community.
Conversely, directed fitness will rely on variety and differentiation. There’s more competition than ever before in the area of group fitness, but consumers continue to demand efficiency and effectiveness. Any group workout that combines strength, cardio and/or mobility will likely continue to be a successful formula as people strive to make the most of their time and workouts. While personal trainers are always looking for new equipment that will allow them to more effectively train their clients.
By focusing on differentiation, approachability, education and advanced technology, fitness facilities can create an engaging and fulfilling experience for their members. Whether through individual or group workouts, the goal is to help individuals reach their fitness goals in a safe, effective and efficient manner.
