Q&A with Amy Bueme on Fitness Business Trends
Rachel Zabonick-Chonko recently sat down with Amy Bueme, the co-owner of Catalyst Fitness, a prominent fitness club chain in New York. Bueme, known for her dynamic leadership in the fitness industry, shares insights on current trends, club strategies, and offers advice for fitness leaders.
Bueme highlights the growing popularity of turf areas in fitness clubs, emphasizing their transformation from mere corners to significant focal points. She notes the increasing presence of platforms and the enduring appeal of free weights among both men and women. Bueme’s enthusiasm for these trends is palpable as she describes their impact on the fitness experience.
Discussing Catalyst Fitness’s success, Bueme reveals their strategic use of large turf areas, akin to football fields, centrally located in their clubs. This not only serves as a functional space but also adds a ‘wow factor’ for members. The clubs also feature extensive platforms for weightlifting, maintaining cleanliness and control by using liquid chalk. Additionally, Bueme mentions the creation of a unique ‘Mecca room’ for an intensified lifting experience.
Amy’s advice to fitness leaders is straightforward: focus on doing one thing exceptionally well before expanding. She discourages spreading efforts too thinly across multiple small initiatives, advocating for a more concentrated and impactful approach.
The interview concludes with a rapid-fire Q&A session. Watch the full video q&a with Amy Bueme on fitness business trends and strategy above.
