Planet Fitness, Inc. announced the appointment of Colleen Keating as the company’s CEO, effective June 10, 2024. At that time, Craig Benson will resign as interim CEO but will continue to serve as a member of the Board of Directors.
On September 15, 2023, Planet Fitness announced its board decided to transition to new leadership, removing CEO Chris Rondeau and appointing Craig R. Benson as interim CEO.
Keating is a proven executive that brings to Planet Fitness over three decades of experience across hospitality, real estate, operations and franchise management, with expertise in brand management and leading customer-facing organizations.
Since 2020, she has served as CEO of FirstKey Homes LLC, currently the fourth largest single-family rental home property management company in the United States. As CEO, Keating led the strategic direction of the business, increasing operational efficiency and driving scalable growth. She also implemented significant brand-aligned digital strategies and helped drive platform cost reduction while improving the overall resident experience. Prior to joining FirstKey, Keating served in a variety of roles of increasing responsibility at InterContinental Hotels Group, including COO Americas, and Starwood Hotels & Resorts Worldwide, Inc.
“On behalf of the entire Board, we’re thrilled to welcome Colleen as the next CEO of Planet Fitness,” said Stephen Spinelli, Jr., the chairman of the Board. “Colleen’s appointment is the culmination of an extensive search process conducted by the Board of Directors. Colleen’s deep operational knowledge, strategic mindset and understanding of large-scale franchise operations and consumer-facing brands made her stand out among the candidates considered. She also has a proven track record of building results-oriented teams and instilling cultures that put a premium on operational excellence and rigor, which we believe will be additive to Planet Fitness. We’re confident that Colleen is an exceptional leader with the desired skills, experience and culture-first mindset necessary to accelerate Planet Fitness’s next phase of growth. I would also like to thank Craig for stepping in as interim CEO. His leadership at this important time in the company’s history has been critical to our ongoing success, and I look forward to continuing to work alongside him as a member of our Board.”
“As Interim CEO, I have gained a greater appreciation for the Planet Fitness brand, our franchisees and our team, and I am grateful to have had the opportunity to serve in this role,” said Benson. “As we usher in this new chapter in the company’s journey, I am confident that Colleen is an excellent choice as Planet Fitness’s next CEO, and I look forward to working with her as a member of the Board.”
“As the next CEO of Planet Fitness, I am eager to begin working alongside the management team and hit the ground running as we position the business for sustainable growth and value creation,” said Keating. “I have long admired the Planet Fitness brand and could not be more excited to dig in and help the company reach its fullest potential.”
